There is an old saying, “You can’t judge a book by its cover”. But admit it, you do judge that cover. We all do.  After all, who can take the time to read every book that we see? And for that matter who can do business with every company that they find on the internet?

Like it or not, when visitors come to your website they are judging the site.  When a potential client picks up one your brochures they are judging the design. In fact many people won’t pick up an ugly brochure or read the first two lines of a poorly designed website.

Chances are you have done this before and it is possible that you do it every day.  You pull up that website, see the gaudy yellow background and the garish green text and immediately hit the back button hoping that you did not catch a virus. Sound familiar?

Take a moment, become a potential client. Then, pick up one of your brochures; take a look at your website.

Are you hitting the back button?